Ailaaj

Pharmacovigilance

Last updated: May 2026

Pharmacovigilance is the science and practice of monitoring the safety of medicines — detecting, assessing and preventing adverse drug reactions (ADRs) and other medicine- related problems. Ailaaj operates a 24/7 reporting line and shares all reports with the Pakistan National Pharmacovigilance Centre at DRAP.

Confidential

Your identity is never shared with the brand or manufacturer.

DRAP-aligned

Reports are forwarded to DRAP within 24 hours.

Emergencies

If you're experiencing a medical emergency, call 1122 immediately.

1. When should you report?

  • Any unexpected reaction after taking a medicine (rash, swelling, breathing difficulty, GI upset, mood change, etc.).
  • Lack of expected effect of a medicine.
  • Suspected medication error (wrong dose, wrong drug, missed dose).
  • Product quality concern — broken tablet, off colour or smell, leaking bottle, misprint on label.
  • Suspected counterfeit or substandard product.

2. What to include in a report

  • Patient — age, sex (no name needed).
  • Medicine — brand name, generic name, batch number, expiry, manufacturer.
  • Reaction — what happened, when it started, how long it lasted, severity.
  • Outcome — recovered, recovering, ongoing, hospitalised, life-threatening.
  • Other medicines — anything else taken in the same period.
  • Reporter — patient, family member, doctor or pharmacist (your contact, if you'd like a follow-up).

3. How to report

  • Online form — pv@ailaaj.com (we'll reply with our structured form).
  • WhatsApp — +92 300 0000222
  • Phone — 021-111-AILAAJ (24/7)
  • By post — Pharmacovigilance Officer, Ailaaj Pharmacy, Plot 12, Tech Park, Karachi 75500.

4. What happens next

  • Our Qualified Person for Pharmacovigilance (QPPV) reviews your report.
  • We may contact you for clarification (only if you've shared contact details).
  • Serious cases are forwarded to DRAP within 24 hours; non-serious within 15 days.
  • We track outcomes and may issue a precautionary recall or label update if a pattern emerges.

5. Recalls and safety notices

Active recall notices are published on our Help & Support page. If a recall affects an order you placed, we will contact you directly with refund or replacement instructions.

6. Contact our Pharmacovigilance team

Dr. Sana Iqbal — QPPVpv@ailaaj.com · WhatsApp +92 300 0000222 021-111-AILAAJ (24/7)